For more information about computer repair and support in Wichita KS, visit our homepage at Proper Technology Solutions.
I have posted several blog entries about the Search Engine Optimization (SEO) services we perform as part of our Wichita IT support business. Let’s refresh what I like to consider a ‘clearing of the air’ about this type of consulting. In the field of hacking, everyone is familiar with the terms ‘White Hat’ and ‘Black Hat’. These terms apply equally to SEO services.
Here are some hard and fast rules:
- If an optimization consultant promises ‘quick’ or ‘guaranteed’ top listings, you are probably dealing with a ‘Black Hat’. You will receive quick bumps to your rankings, possibly even all the way to the top in Google. Unfortunately, like all things that seem too good to be true, you may find your site disappear completely from the listings due to the unethical practices used that are actually violations of Google’s rules.
- Optimization takes time. The more competitive your market, the longer it may take to see prime results.
- Content is king. Take off your business marketing hat for a moment and think like your ideal customers. When you are searching for something in particular, you want to be directed to a site that is ‘about’ your target. Make sure your site is about what your customers are trying to find. By that, I simply mean that you have to talk about it. Specifically.
I’ve started doing a case study for a local Wichita business, The Travel Junkie, LLC. As a Wichita travel agent, they provide no-cost travel planning services. In fact, they are planning a 15th anniversary trip for me and my wife as I speak! Working with the owner, we decided that the most common search for his customers would be along the lines of ‘travel agent wichita’ and variations of the same.
As of 4/26/2012, the site was ranked #41 for ‘travel agent wichita’, well outside of how deep most searchers will go through the results. As of 5/1/2012, they are currently ranking #12.
This will be the first of a series for this case study. We will discuss some of the changes made, from simple changes most website owners can make to more complex topics.
If you’re interested in an SEO evaluation for your website, we are currently offering consulting services for businesses in Wichita and surrounding areas. Give us a call at (316) 337-5628 and we can discuss your web optimization project.