{"id":484,"date":"2012-05-24T15:20:56","date_gmt":"2012-05-24T20:20:56","guid":{"rendered":"http:\/\/www.properwichita.com\/consulting\/?p=484"},"modified":"2012-05-24T15:20:56","modified_gmt":"2012-05-24T20:20:56","slug":"wichita-it-service-seo-case-study-round-2","status":"publish","type":"post","link":"http:\/\/www.properwichita.com\/consulting\/2012\/05\/24\/wichita-it-service-seo-case-study-round-2\/","title":{"rendered":"Wichita IT Service – SEO Case Study Round 2"},"content":{"rendered":"

For more information about computer repair and support in Wichita KS<\/a>, visit our homepage at Proper Technology Solutions.<\/p>\n

Search Engine Optimization Case Study Part 2<\/h2>\n

We discussed SEO in-depth in the first post in this series (SEO Case Study)<\/a>.\u00a0 Today we’ll talk about some of the major changes made and look at some of the results we’ve seen so far.<\/p>\n

What’s in a Name?<\/h2>\n

The original website was located at www.mytripfix.com.\u00a0 A great name, short and snappy for email and name recognition, but it wasn’t doing anything for helping the website stand out in the crowd.\u00a0 We changed the primary website over to www.travelagentwichita.com<\/a>, capturing what we guessed would be an exact Google search for a majority of users.\u00a0 The original domain names are still accessible, they just forward the traffic on to the new domain name.\u00a0 In a nutshell, everything is the same other than the new name on the site.\u00a0 No need to change business cards or promotional material.<\/p>\n

\u00a0<\/h2>\n

Content is King<\/h2>\n

Looking at the top dogs for the search terms required, we identified a big issue.\u00a0 #1 in Google had over 7,000 pages in the index.\u00a0 Our site – 7.\u00a0 We resurrected the website’s blog and the owner is creating pages like mad.\u00a0 The more content a site has that is relevant to the subject matter, the better.\u00a0 If you (as Google) had to recommend a book to someone on a certain subject, you’d be more likely to recommend the book that had 7,000 pages on that subject than the 7-pager.<\/p>\n

Use the Description<\/h2>\n

The description tag in HTML is what Google uses to give you that 0ne-liner below the name of the website.\u00a0 You can have a whole paragraph, but make sure you put your knockout punches in the first line or two.\u00a0 The selling point for me for using a travel agent was the fact that they don’t charge for their services (Read: FREE!).\u00a0 We changed the description tag to let searchers see that right off the bat.\u00a0 Even if we don’t make it to #1 right away, good news like this can steal clicks away from the top spot.<\/p>\n

Results?<\/h2>\n

Google search for ‘travel agent wichita’<\/p>\n

4\/26\/12 – Ranked #41
\n5\/1\/12 – Ranked #12
\n5\/24\/12 – Ranked #3<\/p>\n

If you’re looking for business or residential IT service in Wichita and surrounding areas, give us a call at (316) 337-5628.\u00a0 Don’t trust your machine to the big box store when you can have a certified tech come right to you for about the same price.\u00a0 We have experience with everything from typical home networking to advanced multi-location networks for business.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

For more information about computer repair and support in Wichita KS, visit our homepage at Proper Technology Solutions. Search Engine Optimization Case Study Part 2 We discussed SEO in-depth in the first post in this series (SEO Case Study).\u00a0 Today … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,5,57,58],"tags":[],"_links":{"self":[{"href":"http:\/\/www.properwichita.com\/consulting\/wp-json\/wp\/v2\/posts\/484"}],"collection":[{"href":"http:\/\/www.properwichita.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.properwichita.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.properwichita.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.properwichita.com\/consulting\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":3,"href":"http:\/\/www.properwichita.com\/consulting\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"predecessor-version":[{"id":487,"href":"http:\/\/www.properwichita.com\/consulting\/wp-json\/wp\/v2\/posts\/484\/revisions\/487"}],"wp:attachment":[{"href":"http:\/\/www.properwichita.com\/consulting\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.properwichita.com\/consulting\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.properwichita.com\/consulting\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}